Apple and Android users have over three million apps to select. It’s difficult to grab their attention. Therefore, it becomes essential to pay attention to how to buy an app name.
App naming may be fun, but it can also be difficult because many factors are considered. This article will assist you in avoiding name errors made by most developers. Even large corporations make these blunders, so don’t ignore them. Let’s look at seven common mistakes to avoid while naming your app.
1. Being forgettable
With millions of applications on the market and hundreds more being uploaded to shops daily, there’s a lot of room for thumbs?
People will likely download your app if it is excellent at what it does. However, early adoption with a forgettable name is considerably more challenging to achieve with various alternatives to select from.
2. Being long-winded
Short is sweet, and simplicity is attractive. Names with one to three syllables are typically the best and easiest to remember.
Moreover, when your software debuts, testing the character count will ensure a professional appearance. And, if your name isn’t enough to express everything, a well-crafted slogan will do the trick. Consider Evernote, whose tagline evolved from “Remember Everything” to “Your Life’s Work” with the product.
3. Using all capital letters
This is one of the most common mistakes people make while deciding how to buy an app name. Never uppercase all of the letters in a program’s name. Use camel case (medial capitals) or sentence case instead. If two related terms are likely to be mispronounced (for example, PieDish without the intercepting letter may be heard as ‘Pied-Dish,’), the camel case is a good choice. Avoid using camel case unless required to avoid pronunciation errors, even if it was previously familiar.
4. Not knowing your audience
App developers are no exception when it comes to knowing their target audience inside and out. Indeed, you’ve put yourself in the shoes of your potential consumers to identify an issue they’re having and how your software can help them solve it. Therefore, do the same while deciding on a name! Make use of keywords to create a descriptive name that will assist people in acknowledging your goods.
5. Copy ‘Apping.’
A misunderstanding is that picking a name similar to another famous app is an excellent way to be memorable. While minor changes may enhance your chances of acceptance, it is preferable to establish a trend than follow one. The finest names are those that are unique. Avoid being wacky to be zany, but analogies and evocative phrases may provide some of the finest names.
6. Not consulting a trademark specialist
When naming your app, keep trademark problems in mind. Each app store has its own set of internal regulations and procedures for licencing the usage of a name within its ecosystem.
Furthermore, this does not answer the question of whether or not this name would violate or infringe on someone else’s trademark rights outside of the app store.
7. Not optimizing for both the iTunes connect name and bundle name
This is an often neglected and misunderstood subject. When deciding how to buy an app name for your app, two key factors to consider.
The first location is in the app name box in iTunes connect. This is the name that consumers will see on the App Store. While your name has a 255-character maximum here (think of it as a name + mini-descriptor), only 25 of those characters appear in search.
Therefore, ensure that your most descriptive terms are within the first 25 characters.